Print campaign for market research company

synovatehomework-197x300The English copywriter in Hong Kong completed quite a lot of projects for global market research specialist Synovate.

In fact I even came up with their breakthrough “curiosity” brand DNA/positioning.

When it comes to market research, this little print ad says it all, “To get to the top of your class you have to do your homework.”

This particular ad ran in Media magazine.

At one point I wrote all the copy for Synovate’s series of brochures and their website

I developed the navigation for the Synovate website too. I believe website copy and navigation should ideally be developed by the same person. That way you get a much tighter, more focused site that is more goal driven.