Who is your most important audience?
Most marketers would answer, “The customers”.
This is only partly right. Your customers won’t get your message if your salespeople don’t get it. And on some level all employees are salespeople. So your most important audience is arguably your employees.
That’s why it’s crucial to develop an effective internal communications programme.
The Hong Kong English copywriter helped develop this internal communications campaign for the relaunch of Swire’s employee intranet of intranets.
The website, GPOBOXONE.com (named after the group’s prestigious Hong Kong postal address) aims to unite teams from a wide range of companies in a single online community.