Hong Kong Disneyland pre-launch website text

hongkongdisneylandhotelWay back even before there was a Hong Kong Disneyland, the HK copywriter was working on their website copy.

Specifically, I wrote the prelaunch website text for the Hong Kong Disneyland Hotel and Disney’s Hollywood Hotel.

These two projects were quite interesting because of the subtle differences in branding and audience.

Later I wrote and designed a WAP (anyone remember WAP?) website for the theme park and wrote a weddings brochure.

The WAP site was particularly challenging because it required a lot of description in a very small space and also had to be easily navigated.