Celebrating 100 years of SCMP

SCMP-Annual-Report-2003The South China Morning Post is Hong Kong’s leading English language newspaper. It’s also one of the most successful publications in the world. This can be seen in the fact it is one of the few able to charge for its web content.

In 2003 the publication celebrated its centenary. To ensure their annual report was truly memorable and captured the spirit of the times, they hired the Hong Kong English copywriter to help out.

I provided headlines and subheads and helped senior executives strike just the right tone when summarising their company for the year, and indeed for the century.