SEO copywriting

B2B copywriting is in my DNA

February 15, 2017 Leave a Comment

B2B-copywriter-in-HK-DNAI like doing B2B copywriting. There’s always something new to learn.

Before I worked with Hong Kong MdX pioneer DiagCor I had no clue about molecular diagnostics. By the time the project ended, I’d learned about polymerase chain reactions, translational medicine, hybridization and a bunch of other amazing stuff related to DNA sequencing and analysis.

I had the privilege to work with DiagCor as part of a rebranding project led by Hong Kong-based branding agency Stepworks. DiagCor is a true innovator. However many potential customers thought it was just a distributor – an important part of the project involved developing key messages to position DiagCor appropriately. You can read more about the DiagCor rebranding project here.

Perhaps the biggest challenge in B2B copywriting is to explain complex offerings in a simple and engaging way. As a B2B copywriter it’s essential to thoroughly understand the topic. With DiaCor that meant visiting the Hong Kong lab to learn about the remarkable processes behind gene amplification and analysis. That was truly fascinating and I’m always eager to get involved with new topics via B2B copywriting.

 

B2B copywriting, Brand taglines and slogans, Professional services copywriting, SEO copywriting

SEO copywriting for luxury hotel chain

April 4, 2015

Langham_hotels-SEO1It can be quite a challenge to get your business organically ranked high in search engines.

It’s also potentially very, very lucrative to appear in the top ten searches.

Hong Kong’s English copywriter is quite good at achieving success in SEO (Search Engine Optimisation). Perhaps that’s how you found this site?

As well as optimising your search, I will ensure your message is on brand, persuasive and makes your website look professional.

My ability to integrate SEO and brand messaging is apparent on Langham Hotels International’s websites.

Langham operates luxury hotels in many of the world’s most popular destinations. I wrote much of the copy for their hotel websites Of course my work was guided by the terrific Langham SEO and branding teams.

“Hong Kong Hotels” is a very hotly contested search term. The success of Langham’s SEO efforts can be seen in the attached graphic. Langham properties consistently appear among the top ten for organic search for hotels in the destinations where they have a presence.

Hospitality copywriting, SEO copywriting