Education copywriting

Copywriting for products targeting children and parents

The English copywriter in Hong Kong has a lot of fun working on the Kidztory brand. This is a very interesting product line that’s on the forefront of technology and early education.

Kidztory produce popular children’s animated storybook apps for the iPhone, iPad and iPod Touch.

As well as classic children’s tales and innovative original stories published under the Kidztory brand, the company produces storybook apps for Harper Collins and other publishers.

Kellogg-HKUST EMBA advertising/rebrand campaign

Education-copywriting-300x259The Kellogg-HKUST EMBA programme is consistently rated among the world’s top three by objective observers who measure a number of factors, including graduate earning power.

The success of this programme is a remarkable achievement and has helped put Hong Kong on the map as a regional destination for senior executive education.

The English copywriter in Hong Kong led the creative team for a student recruitment advertising campaign for the programme, and also coined the tagline: The world class as part of a brand enhancement exercise.

The advertising campaign posed intriguing questions, the answers to which were found at a URL.