A consumer products brand slogan

slogan-copywriter-hongkongThe English copywriter in Hong Kong likes working with Tai Shing Diary Limited. The company publishes a range of notebooks and diaries sold all over the world.

Their meetings can be fun. As I left the briefing about revamping the company’s house brand Daycraft, I thought to myself, “Well that really made my day.” Tagline coined. Job (mostly) done!

Daycraft. We make your day.

After checking that no one in their category is using that tagline, it was made official.

Sometimes they write themselves.