Kellogg-HKUST EMBA advertising/rebrand campaign

Education-copywriting-300x259The Kellogg-HKUST EMBA programme is consistently rated among the world’s top three by objective observers who measure a number of factors, including graduate earning power.

The success of this programme is a remarkable achievement and has helped put Hong Kong on the map as a regional destination for senior executive education.

The English copywriter in Hong Kong led the creative team for a student recruitment advertising campaign for the programme, and also coined the tagline: The world class as part of a brand enhancement exercise.

The advertising campaign posed intriguing questions, the answers to which were found at a URL.