English copywriter in Hong Kong

The English copywriter in Hong Kong likes working with Tai Shing Diary Limited. The company publishes a range of notebooks and diaries sold all over the world.

Their meetings can be fun. As I left the briefing about revamping the company’s house brand Daycraft, I thought to myself, “Well that really made my day.”

Tagline coined. Job (mostly) done!

Daycraft. We make your day.

After checking that no one in their category is using that tagline, it was made official.

Sometimes they write themselves.

Bluetrek is a rising star in the Bluetooth accessories category.

The Hong Kong English copywriter helped devise an integrated advertising campaign to globally launch their flagship Crescendo – the world’s friendliest Bluetooth headset.

In addition to this video, the campaign included print ads, posters, brochures, a website and another video targeting trade…

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The more use you get from something, the better it is… Right?

This is a principle the Hong Kong English copywriter firmly believes in.

What’s the Point is useful little self-help book which demonstrates this principle in action.

The book details a series of simple but effective acupressure points that can be stimulated in response to a range of situation. Each point is illustrated with a fun cartoon.

The booklet started life as the annual Christmas gift that Hong Kong branding and creative communications company Stepworks sends to friends each year .

Subsequently a major luxury hotel chain picked out some of the pages for use in guest communications.

Even some book publishers have expressed an interest in taking it further.
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