English copywriter in Hong Kong

The more use you get from something, the better it is… Right?

This is a principle the Hong Kong English copywriter firmly believes in.

What’s the Point is useful little self-help book which demonstrates this principle in action.

The book details a series of simple but effective acupressure points that can be stimulated in response to a range of situation. Each point is illustrated with a fun cartoon.

The booklet started life as the annual Christmas gift that Hong Kong branding and creative communications company Stepworks sends to friends each year .

Subsequently a major luxury hotel chain picked out some of the pages for use in guest communications.

Even some book publishers have expressed an interest in taking it further.
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The English copywriter in Hong Kong completed quite a lot of projects for global market research specialist Synovate.

In fact I even came up with their breakthrough “curiosity” brand DNA/positioning.

When it comes to market research, this little print ad says it all, “To get to the top of your class you have to do your homework.”

This particular ad ran in Media magazine.

At one point I wrote all the copy for Synovate’s series of brochures and their website

I developed the navigation for the Synovate website too. I believe website copy and navigation should ideally be developed by the same person. That way you get a much tighter, more focused site that is more goal driven.

The company formerly known as Asia Financial Networks develops software solutions for major financial institutions.

They sought a new company name that was memorable, evocative and communicated a sense of flair.

The Hong Kong copywriter solution?

Beanstalk.

Magic!