Corporate services print advertising campaign copywriting

Tricor-HKThe English copywriter developed this print campaign for Tricor, Hong Kong’s largest provider of corporate services.

Deceptively simple, the ads quickly communicate various services this company offers in an an engaging way.

The key to this kind of work is to find some way of presenting the brand in an understated way.

But if it’s understated, will it get noticed?


This kind of advertising typically appears in trade media or special sections that are cluttered with busy, unfocused and poorly produced executions.

In such an environment, an interesting benefit-driven headline or pithy observation goes a long way to getting attention and conveying the quality of the brand.