Business writer for professional certification body

Hong_Kong_Business_writerHong Kong Institute of Certified Public Accountants is the only body authorised by law to register and grant practising certificates to certified public accountants in Hong Kong.

These two print executions were part of a rebranding exercise the Hong Kong copywriter (who specialises in English) helped them develop.

The objective of the campaign was to launch their new brand and highlight their brand DNA – “the success ingredient”. Who needs images when you have strong words? There’s another execution past the fold. Business_writer_HK